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| More Specific Keywords | Similar Keywords | |
These are popular queries that include your keyword. If
you're showing your ads on broad-matched keywords, these queries may
trigger your ads. To increase your clickthrough rate, you should consider
replacing your general keywords with any relevant, more specific
alternatives you see here. You should also identify any irrelevant terms
and add them as negative matches (otherwise your ads will show for terms
that don't pertain to your business).
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Here are additional keywords to consider: Users who searched for your keyword(s) also searched for the following terms. You may wish to add any relevant terms you see here to your keyword list or combine them with your current keywords to refine your targeting. (Please note that these terms aren't expanded broad matches. There's no guarantee that your ads will show for these specific terms; however, if you'd like your ads to show for these keywords, you can add them to your keyword list. You can also prevent your ads from appearing on any term by adding them to your keyword list as negative keywords.)
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